Guillaume Laidet is the founder of William L.1985 watch brand. In 2018, two watchmaking entrepreneurs – Guillaume Laidet and Remi Chabrat – have decided to revive the NIVADA brand with its original legacy. The new owners based in Mexico offers quartz watches bearing NIVADA SWISS brand name, especially for the Mexican domestic market. In the 1980s, the brand rights were sold to a South Korean watch company and after some years, the Mexican business group Industrial Omega SA de CV acquired the NIVADA brand, and they still own it. The Nivada Grenchen Company found it difficult to survive despite its efforts to catch up the quartz revolution. In the 1970s, with the introduction of Quartz watches, many Swiss watch companies had to cease mechanical watch production. Their notable watch collections are Antarctic (1950), Chronomaster (1963), Depthomatic (1964) and Depthmaster (1965). Many of these watches featured the names of both companies on their dials to highlight the partnership. It was one of the first Swiss brands to offer automatic watches.Ĭroton distributed Nivada Grenchen watches in the United States. The company mainly produced affordable mechanical watches using movements from manufactures like Phénix S.A. in the town of Grenchen located in the north-east region of Switzerland. Its origins trace back to 1926, when Jacob Schneider established the watch company Wüllimann Schneider Nivada S.A. Nivada Grenchen is a Swiss watch brand founded in the 1920s.
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